Full course description
Date: 31st March 2026
Modality: In - person
Duration: One day 9am - 4pm
Price: $1,259.00 (incl. GST). If you are eligible for the UoA Staff or Auckland Council Training Member discount, please email shortcourses@auckland.ac.nz.
The current stage of marketing is undeniably digital and AI-driven. This course is designed specifically for marketing professionals and business owners eager to harness the power of AI without extensive technical know-how.
Participants will be introduced to the foundational concepts of AI in the context of marketing, exploring both the technology’s transformative potential and its practical applications. Engaging hands-on sessions with leading AI tools like HeyGen and NotebookLM will equip participants to elevate their digital presence. The course further delves into setting and achieving specific marketing objectives, ensuring a comprehensive grasp of AI’s capabilities and the ability to measure and optimise digital marketing strategies.
Designed to make sophisticated AI-driven marketing accessible, this course empowers professionals to immediately apply AI tools to their marketing campaigns, optimising digital presence and customer engagement with confidence.
Short course structure and topics covered:
- Morning: The AI marketing landscape – key trends, tools, and examples.
- Mid-day Workshop: Hands-on practice with prompt design, personas, and campaign generation.
- Afternoon Lab: Group challenge – build and pitch an AI-driven campaign concept.
- Wrap-Up: Discussion on ethics, risks, and the marketer’s evolving role in an AI-augmented world.
Short course benefits and learning outcomes:
Participants will:
- Gain a foundational understanding of AI technologies relevant to marketing.
- Learn to use specific AI tools to enhance website performance and social media presence.
- Develop strategies to incorporate AI into ongoing marketing practices for long-term benefits.
Benefits for your organisation:
- Equip your workforce with cutting-edge knowledge and tools to stay competitive.
- Foster innovation in marketing strategies through the practical application of AI.
- Enhance ROI from marketing campaigns through targeted, AI-driven approaches.
Who should attend?
- Participants with intermediate knowledge and experience using AI tools, who are familiar with basic applications like ChatGPT, and are seeking advanced strategies for implementation and integration.
If you would like to inquire about this course being run inhouse, please email shortcourses@auckland.ac.nz
Payment for short courses is normally by credit card. If you need to pay by invoice or require assistance, please email shortcourses@auckland.ac.nz. Please note the University does not issue individual invoices for amounts less than $500 New Zealand dollars.
By enrolling in a Short Course at the University of Auckland you agree to the Short Course Terms and Conditions